Entries from March 1, 2008 - April 1, 2008

Badge of honour

We recently entered Stereohype’s 4th badge competition with an idea we thought of a while back.

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We just missed out on making the shortlist, but we did get a little mention for our effort.

We didn’t think about entering our Sett of Badgers which was silly, so we’ll see how they do next time.

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Click here to see all the finalists and winners.

Posted on Wednesday, March 26, 2008 at 16:42 by Registered Commenterchris in | CommentsPost a Comment

1 of about 23,900,000

When we first set up Thoughtful, we always liked the idea that one day, whenever the word ‘thoughtful’ was seen or heard, people would think of us before the dictionary definition.

Well, we’ve a long way to go, but it seems we’re making small steps in the right direction. Google now ranks us above the dictionary, which we think is pretty cool.

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Posted on Thursday, March 20, 2008 at 16:03 by Registered Commenterchris in | CommentsPost a Comment

The Bluecoat

On Saturday 15 March 2008, after a £12.5m redevelopment, The Bluecoat in Liverpool threw open its doors to the public for the first time since early 2005.

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The opening was made by the first 200 visitors, who were each handed a pair of scissors to cut a giant red ribbon, which stretched around the whole building.

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The Major of Liverpool and Phil Redmond were amongst the first through the doors, and with live drumming from the Liverpool Samba, excellent organisation and helpful staff, the opening was truly superb.

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Once inside, our favourite piece was The Wishing Tree by Yoko Ono, which was quite a crowd pleaser.

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We’d definitely recommend visiting the gallery next time you’re in Liverpool.

Posted on Tuesday, March 18, 2008 at 10:13 by Registered Commenterchris in | Comments1 Comment

Nick and FRANK

Last night we attended a D&AD President’s Lecture featuring Nick Bell.

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He attracted an audience of over 400 people, and it was clear to see why. The work was of an exceptional quality, especially the exhibition work for the Churchill Musueum and the Sellafield Visitor’s Centre, which was very eerie indeed.

He also showed us his thinking into rebranding Manchester United, which was a huge task, but was given a simple execution that for want of a better word, 'united' the many different parts that make the club. Unfortunately, the rebrand didn't see the light of day which was a shame. He also flashed up a shot of Christiano Ronaldo being shown a red card, much to the delight of James and Stu.

Normally, we would have tried to film the event, but D&AD had that covered, so it may appear on their site soon.

Thoughtful also used the event as an opportunity to raise awareness of our friends FRANK Water. Thoughtful and copywriter Lindsay Camp have been working with FRANK on their tone of voice recently, so we were interested to see what a room full of creative types would make of their very honest way of communicating what they do. The responses we got back were really positive, and we know all too well that designers are a hard bunch to please.

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FRANK branding by Peter Gibbons.

Posted on Friday, March 14, 2008 at 00:16 by Registered Commenterchris in | Comments2 Comments