We were feeling a bit miserable yesterday because of the weather, so decided to cheer ourselves up by creating some ‘Nice Lollies’. So called because A: They tasted good and B: Are good for you. It’d be nice if innocent did this for real...

Today is a pretty big day in British politics. After 10 year's in the wings, Gordon Brown is announced as Prime Minister.

We'd thought we'd re-visit a project we did in 2005 - a font competition set by Neville Brody's Research Studios. The theme was 'Security'.

The starting point for the font TRUSTME was the end point for type design competition - May 5 2005 - election day in the UK.

The subject of security had been placed under the political spotlight as Tony Blair's Labour Party looked to secure a third term in power, which made it a fitting time to examine who we trust with our security and how far they are prepared to go to ensure it.

This question of trust is so important, because so many of the judgments which politicians have to make have nothing to do with the promises in their manifestos. The clearest example of this during the course of the last Parliament was the issue of Iraq - a word which did not appear in the Labour Party 2001 manifesto.

The Cabinet, Parliament and UK citizens were led to believe (by Tony Blair) that Saddam Hussein had weapons of mass destruction, ready for use within 45 minutes, and that there were no legal objections to invading Iraq. If Tony Blair had told the Cabinet or Parliament that the Attorney-General, Lord Goldsmith, was not always fully convinced of the strength of the Government's legal case for going to war, then perhaps they would have disagreed with his decision to invade Iraq.

If Tony Blair didn’t trust his Cabinet with the full facts, if he didn’t trust Parliament, why should UK citizens trust him on May 5?

TRUSTME 97 doesn't attempt to highlight or expose any political truths, in fact it does the opposite, it masks what's really being said behind the 'winning smile' of Tony Blair.

TRUSTME 97 is a symbol font is consisting of two parts:

U/C - The smile
L/C - A background fill

The numerals use another recognisable smile, Tony Blair's wife, Cherie.

We're not sure if we can get a full character set out of Gordon Brown's smile, but we'll try.

We've designed 2 posters which show the font working: Weapon of mass deception poster (above) and Parliamentary speech poster (below).

The tickets have arrived for the village fete today.

We've been amazed about how many people have checked Thoughtful out since the Ones to Watch article first appeared in CR, in April.

So far, we've had visitors from 45 countries, and we'd like to say a big Thoughtful thank you to everyone who's taken the time to visit us:

Ta, UK
Have a nice day, USA.
Thenks, Australia.
Dank u, Netherlands.
Danke, Germany.
Dankie, South Africa.
Go raibh maith agat, Ireland.
Tika hoki, New Zealand.
Wliwni ni, Canada.
Dankschen, Austria.
Gracias, Spain.
Merci, France.
Gum xia, Singapore.
Kiitos, Finland.
Obrigado, Portugal.
Tack, Sweden.
Dank u, Belgium.
Tak, Denmark.
Hvala, Croatia.
Grazzii, Italy.
Obrigado, Brazil.
Efcharisto, Greece.
Takk, Norway.
Dankë, Switzerland.
kamsa hamnida, South Korea.
Köszönöm, Hungary.
Hvala, Slovenia.
Khob Khun Krab, Thailand.
Xie xie, Hong Kong.
Hvala, Serbia And Montenegro
Spasibo, Russia.
Gum xia, Indonesia
Shukran, United Arab Emirates.
Dziekuje, Poland.
Grazzi, Malta.
Toda, Israel.
Paldies, Latvia.
Nandri, India.
Takk fyrir, Iceland.
Gracias, Uruguay
Arigato, Japan.
Thanks, Trinidad and Tobago.
Juspajaraña, Chile.

Artomatic have recently reformed as a kind of think-tank about how real things fit in a virtual world. Tim Milne kicked things off by creating an ‘undigital viral’ piece. The idea was to send a large sheet of paper out, with room for eight addresses. The first recipient was told to do anything they wanted on the sheet, then forward it to someone they know who would repeat the process. After all eight had created something, the piece finally gets sent back to Tim. We’ve heard that out of 20 sets, sadly only five made their way back to Tim. We were the first to start our set off and would have liked to see who followed us and what they did.

Last night we attended the Hillman Curtis, talk organized by D&AD.

We have to be honest, we didn't know that much about hillmancurtis inc, before we went in. And today, we're not sure we know a great deal more. Having talked to a few others who went, the general feeling was Hillman showed a lot of projects that seemed very personal to him, but quite hard to grasp for people who weren’t familiar with his work. We would have liked to have heard his story on how he got to where he is today.

Having said that, anyone that rises to the top of their profession through a combination of talent, balls and hard work is worth listening to. We particularly liked his ‘living portraits’.