To coincide with Manchester Literature Festival, our copywriter, Lindsay Camp asked us to release some copies of his book ‘Can I change your mind?’ into the wild. After it had been read (by whoever picked it up first), that person was asked to pass it on to someone else.

We put a label on the book explaining all...

We were keen to see how quickly the book would be picked up, and if it would be of interest to the lucky reader. So we did a little experiment which involved a bit of stalking, and a camera.

We left it at the train station as we thought it’d be a nice treat for a bored commuter, and sure enough, it was gone in less than a minute.

We spotted the person who picked it up, and he genuinely looked pleased with his find, continuing to read it all the way home. Luckily he thought we were just fixing our ‘broken’ camera.

Job done.