« A guest blogger writes | Main | Audi poster »

Tone of voice

Unfortunately, one of us recently had to suffer the mighty injustice of receiving a parking ticket. This, as some of you may well know, is a bit annoying, but just to make the ‘ordeal’ slightly more irritating, the council seem to rub it in just a tad more.

Shopping%20Cart%201.jpg

We’re of course referring to the wholly inapproppriate use of an e-commerce ‘shopping basket’.

Shopping%20Cart2.jpg

Now come on, it’s not like we were going online to do a bit of internet shopping, and came across this bargain.

Oh well, if nothing else, it’s probably a good lesson in knowing what tone of voice is right for your audience.

We’ve definitely learnt our lesson.

Posted on Thursday, January 24, 2008 at 17:12 by Registered Commenterchris in | Comments2 Comments

Reader Comments (2)

Shocking...but what I gained from this was two great new bookmarks for my 'Design section' - Sara De Bondt and Martin Frostner. Great sites!

January 24, 2008 | Unregistered CommenterDave

I think that's quite cool... maybe the council will tie-in related products to the whole process and e-tail stress balls, maps of free parking zones, traffic warden voodoo dolls...

January 31, 2008 | Unregistered CommenterAl

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>