A few months ago, we were asked by D&AD to produce a set of cards that would list all the benefits you would receive if you applied to be a D&AD member. There were five levels of membership, each with their own benefits, so there was a lot to squeeze in. Because only one of the cards would apply to the recipient, we were conscious there would be a lot of paper left over.

To make sure nothing went to waste, we designed the pack so the application form could be sent back in the same envelope it arrived in, and the rest of the cards be passed out to creatives who might fit the other levels of membership. Thoughtful, you see.