What do the words 'bread' and 'butter' mean to you? If you’re a designer, you’re probably thinking about that dull job you have on, with little opportunity to be creative, but at least it pays the bills. If you’re a sandwich seller, these words, again, are a bit boring. These are the necessery building blocks of your butties, but the bit to get exited about is the filling.

In the fashion world, however, ‘bread’ and ‘butter’ doesn’t translate as ‘dull’ and ‘boring’. Every year over 900 of the world’s leading fashion brands come together to promote their clothes at the Bread and Butter tradeshow. Each pulling out all the stops, to stand out as the coolest label to been seen in. With no expense spared, this leads to an amazing spectacle.

Thoughtful were there to give our support to our friends at Terra Plana, and to congratulate them on winning the Ethical Fashion Product of the Year at the Observer’s Ethical Awards a few weeks ago.

Well done to Galahad, Rosie and the rest of the team.