It’s not easy being green...
Last night we went to a D&AD President's Lecture on Branding and Environmental Issues Forum.
Well done D&AD, it was great. We got to meet Michael Wolff, and hear lots of interesting speakers talk about environmental initiatives (such as Plan A by M&S) which raise the bar on how commercial enterprise operates.
David Hieatt of howies® and John Grant were especially good.
We'd recommend anyone who hasn't read John Grant's book, The Brand Innovation Manifesto, to get a copy .
chris
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